Wachtell, Lipton, Rosen & Katz, Clifford Chance LLP, DLA Piper, Baker McKenzie and Walkers Global advised Nielsen Holdings plc in the deal, while Ropes & Gray and Weil, Gotshal & Manges LLP represented affiliates of Advent International Corp.
Nielsen Holdings plc completed a $2.7 billion sale of its Global Connect business to affiliates of Advent International, one of the largest global private equity investors, in partnership with James Jim Peck, former Chief Executive Officer of TransUnion.
Nielsen will also receive warrants in the new company exercisable in certain circumstances. Upon completion of the transaction, Nielsen Global Connect will be a private company with the flexibility to continue investing in the development and deployment of leading-edge measurement products and solutions.
Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their business. Nielsen Global Connect offers data and builds tools that use predictive models to turn market observations into business decisions and winning solutions. These data and insights provide the essential foundation that makes markets possible in the rapidly evolving world of commerce.
J.P. Morgan Securities LLC and Guggenheim Securities, LLC acted as financial advisors to Nielsen. BofA Securities served as lead financial advisor to Advent, with Deutsche Bank Securities Inc., RBC Capital Markets and UBS Investment Bank also advising. Financing for the transaction is being arranged and provided by Bank of America, UBS Investment Bank, Barclays, Deutsche Bank AG New York, HSBC, RBC Capital Markets, MUFG and Wells Fargo.
The Baker McKenzie team was led by M&A Partner Alan Zoccolillo (Picture) and Cross-Border Reorganizations Partner Claudia Poernig and also included Employment Partner Susan Eandi; Antitrust Partners Creighton Macy and Paul Johnson; and IPTech Partners Lisa Rosaya and Marcela Robledo.
Wachtell, Lipton, Rosen & Katz advised Nielsen with a team led by Steven Rosenblum, and Raaj Narayan.
The Ropes & Gray team that represented Advent was led by private equity partners Matthew Richards (Chicago) and Christian Westra (Boston), and included private equity partner R. Newcomb Stillwell (Boston), mergers & acquisitions partners Edward Black (Boston) and Matthew Jacobson (San Francisco), tax partners David Saltzman (Boston) and Andrew Howard (London), employment, executive compensation & benefits partners Jennifer Rikoski and Douglas Brayley (both of Boston), litigation & enforcement partner Ruchit Patel (London), data, privacy & cybersecurity partners Edward McNicholas (Washington D.C.) and Rohan Massey (London), litigation & enforcement partners James Dowden and Peter Welsh (both of Boston), and mergers & acquisitions partner Will Rosen (London).
The Walkers’ Cayman team was led by partner Bicrom Das with associates Sam Francis and Sophie Dibb, while the Guernsey team included partners Zoë Hallam and Matt Sanders with associate Angela Proctor.
Involved fees earner: Susan Eandi – Baker McKenzie; Paul Johnson – Baker McKenzie; Creighton Macy – Baker McKenzie; Claudia Poernig – Baker McKenzie; Marcela Robledo – Baker McKenzie; Lisa Rosaya – Baker McKenzie; Alan Zoccolillo – Baker McKenzie; Edward Black – Ropes & Gray; Douglas Brayley – Ropes & Gray; James Dowden – Ropes & Gray; Andrew Howard – Ropes & Gray; Matthew Jacobson – Ropes & Gray; Rohan Massey – Ropes & Gray; Edward McNicholas – Ropes & Gray; Ruchit Patel – Ropes & Gray; Matthew Richards – Ropes & Gray; Jennifer Rikoski – Ropes & Gray; Will Rosen – Ropes & Gray; David Saltzman – Ropes & Gray; Newcomb Stillwell – Ropes & Gray; Peter Welsh – Ropes & Gray; Christian Westra – Ropes & Gray; Raaj Narayan – Wachtell, Lipton, Rosen & Katz; Steven Rosenblum – Wachtell, Lipton, Rosen & Katz; Bicrom Das – Walkers Global; Sophie Dibb – Walkers Global; Sam Francis – Walkers Global; Zoe Hallam – Walkers Global;