Wachtell, Lipton, Rosen & Katz, Clifford Chance LLP, DLA Piper, Baker McKenzie and Walkers Global advised Nielsen Holdings plc in the deal, while Ropes & Gray and Weil, Gotshal & Manges LLP represented affiliates of Advent International Corp.
Nielsen Holdings plc completed a $2.7 billion sale of its Global Connect business to affiliates of Advent International, one of the largest global private equity investors, in partnership with James Jim Peck, former Chief Executive Officer of TransUnion.
Nielsen will also receive warrants in the new company exercisable in certain circumstances. Upon completion of the transaction, Nielsen Global Connect will be a private company with the flexibility to continue investing in the development and deployment of leading-edge measurement products and solutions.
Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their business. Nielsen Global Connect offers data and builds tools that use predictive models to turn market observations into business decisions and winning solutions. These data and insights provide the essential foundation that makes markets possible in the rapidly evolving world of commerce.
J.P. Morgan Securities LLC and Guggenheim Securities, LLC acted as financial advisors to Nielsen. BofA Securities served as lead financial advisor to Advent, with Deutsche Bank Securities Inc., RBC Capital Markets and UBS Investment Bank also advising. Financing for the transaction is being arranged and provided by Bank of America, UBS Investment Bank, Barclays, Deutsche Bank AG New York, HSBC, RBC Capital Markets, MUFG and Wells Fargo.
The Baker McKenzie team was led by M&A Partner Alan Zoccolillo (Picture) and Cross-Border Reorganizations Partner Claudia Poernig and also included Employment Partner Susan Eandi; Antitrust Partners Creighton Macy and Paul Johnson; and IPTech Partners Lisa Rosaya and Marcela Robledo.
In Belgium, Baker Mckenzie advised Nielsen with Paul Johnson.
In Colombia, Baker Mckenzie advised Nielsen with Clare Montgomery, Paola González and Laura Estrada.
In Argentina, Baker McKenzie advised Nielsen with Mercedes Masjuan, Geraldine Mirelman and Alejandro José Olivera.
In Chile, Baker McKenzie advised Nielsen with Diego Ferrada and María Jesús Kipreos.
In Mexico, Baker McKenzie advised Nielsen with Erik Gutiérrez Zúñiga, Luis Adrián Jiménez Robles, Daniel Chavez-Angeles and Guillermo Eduardo Rojas Montiel.
In Venezuela, Baker McKenzie advised Nielsen with Jesús Davila and Oscar Morean.
In Perù, Estudio Echecopar (Baker McKenzie) advised Nielsen with Liliana Espinosa Reboa and Luciana Palomino.
In Brazil, Trench Rossi Watanabe (Baker McKenzie) advised Nielsen with Silvia Bernardino, Marcel Fracarolli Nunes, Caíque Coriolano Harb, Renata Yuasa and Carlos Terranova.
In US, DLA Piper advosed Nielsen with Joseph Guarino.
In UK, Clifford Chance advised Nielsen with Lee Coney, David Pudge, Hywel Robinson and Olivia Higgs.
In Quito, CorralRosales advised Nielsen with Xavier Rosales, Andrea Moya, Milton Carrera, Marta Gisela Villagómez and Darío Escobar.
Wachtell, Lipton, Rosen & Katz advised Nielsen with a team led by Steven Rosenblum, and Raaj Narayan.
The Ropes & Gray team that represented Advent was led by private equity partners Matthew Richards (Chicago) and Christian Westra (Boston), and included private equity partner R. Newcomb Stillwell (Boston), mergers & acquisitions partners Edward Black (Boston) and Matthew Jacobson (San Francisco), tax partners David Saltzman (Boston) and Andrew Howard (London), employment, executive compensation & benefits partners Jennifer Rikoski and Douglas Brayley (both of Boston), litigation & enforcement partner Ruchit Patel (London), data, privacy & cybersecurity partners Edward McNicholas (Washington D.C.) and Rohan Massey (London), litigation & enforcement partners James Dowden and Peter Welsh (both of Boston), and mergers & acquisitions partner Will Rosen (London).
The Walkers’ Cayman team was led by partner Bicrom Das with associates Sam Francis and Sophie Dibb, while the Guernsey team included partners Zoë Hallam and Matt Sanders with associate Angela Proctor.
In Brazil, Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga Advogados advised Advent with Luciana Pietro Lorenzo, Fabiana Rocha Pasmanik and Daniella López do Espírito Santo.
In Mexico, Creel, García-Cuéllar, Aiza y Enríquez, S.C. advised Advent with Humberto Botti Orive, Mauricio Serralde, Esteban Valadez, Paola Carrasco, Carlos Armando Ruiz Romero and Aleine S. Obregón Natera.
Involved fees earner: Daniel Chavez Angeles – Baker McKenzie; Jesús Davila – Baker McKenzie; Susan Eandi – Baker McKenzie; Liliana Espinosa Reboa – Baker McKenzie; Laura Estrada Vásquez – Baker McKenzie; Diego Ferrada – Baker McKenzie; Paola Gonzalez – Baker McKenzie; Luis Adrián Jiménez Robles – Baker McKenzie; Paul Johnson – Baker McKenzie; María Jesús Kipreos – Baker McKenzie; Creighton Macy – Baker McKenzie; Mercedes Masjuan – Baker McKenzie; Geraldine Mirelman – Baker McKenzie; Clare Montgomery – Baker McKenzie; Oscar Morean – Baker McKenzie; Alejandro José Olivera – Baker McKenzie; Claudia Poernig – Baker McKenzie; Marcela Robledo – Baker McKenzie; Guillermo Eduardo Rojas Montiel – Baker McKenzie; Lisa Rosaya – Baker McKenzie; Alan Zoccolillo – Baker McKenzie; Erik Gutierrez Zuñiga – Baker McKenzie; Lee Coney – Clifford Chance; Olivia Higgs – Clifford Chance; David Pudge – Clifford Chance; Hywel Robinson – Clifford Chance; Milton Carrera – CorralRosales; Darío Escobar – CorralRosales; Andrea Moya – CorralRosales; Xavier Rosales – CorralRosales; Marta Villagomez – CorralRosales; Humberto Botti O. – Creel, García-Cuéllar, Aiza y Enriquez SC; Paola Carrasco – Creel, García-Cuéllar, Aiza y Enriquez SC; Aleine Obregón Natera – Creel, García-Cuéllar, Aiza y Enriquez SC; Carlos Ruiz Romero – Creel, García-Cuéllar, Aiza y Enriquez SC; Mauricio Serralde – Creel, García-Cuéllar, Aiza y Enriquez SC; Esteban Valadez – Creel, García-Cuéllar, Aiza y Enriquez SC; Joseph Guarino – DLA Piper; Luciana Pietro Lorenzo – Mattos Filho Veiga Filho Marrey Jr & Quiroga; Fabiana Rocha Pasmanik – Mattos Filho Veiga Filho Marrey Jr & Quiroga; Edward Black – Ropes & Gray; Douglas Brayley – Ropes & Gray; James Dowden – Ropes & Gray; Andrew Howard – Ropes & Gray; Matthew Jacobson – Ropes & Gray; Rohan Massey – Ropes & Gray; Edward McNicholas – Ropes & Gray; Ruchit Patel – Ropes & Gray; Matthew Richards – Ropes & Gray; Jennifer Rikoski – Ropes & Gray; Will Rosen – Ropes & Gray; David Saltzman – Ropes & Gray; Newcomb Stillwell – Ropes & Gray; Peter Welsh – Ropes & Gray; Christian Westra – Ropes & Gray; Silvia Bernardino – Trench, Rossi and Watanabe (BakerMckenzie); Caique Coriolano Harb – Trench, Rossi and Watanabe (BakerMckenzie); Marcel Fracarolli Nunes – Trench, Rossi and Watanabe (BakerMckenzie); Carlos Henrique Terranova – Trench, Rossi and Watanabe (BakerMckenzie); Renata Yuri Yuasa – Trench, Rossi and Watanabe (BakerMckenzie); Raaj Narayan – Wachtell, Lipton, Rosen & Katz; Steven Rosenblum – Wachtell, Lipton, Rosen & Katz; Bicrom Das – Walkers Global; Sophie Dibb – Walkers Global; Sam Francis – Walkers Global; Zoe Hallam – Walkers Global;
Law Firms: Baker McKenzie; Clifford Chance; CorralRosales; Creel, García-Cuéllar, Aiza y Enriquez SC; DLA Piper; Mattos Filho Veiga Filho Marrey Jr & Quiroga; Ropes & Gray; Trench, Rossi and Watanabe (BakerMckenzie); Wachtell, Lipton, Rosen & Katz; Walkers Global;