Adobe’s $1.68 Billion Acquisition of Magento Commerce

Hogan Lovells advised Adobe in the company’s recently announced acquisition of Magento Commerce, a market-leading commerce platform.

Adobe has entered into a definitive agreement to acquire Magento Commerce, a market-leading commerce platform, for $1.68 billion, subject to customary purchase price adjustments. The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally. The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries.

Adobe is the leader in designing and delivering digital experiences through content and data. At the core of every great experience are content and data, which enable the consistent, personal, intuitive experiences consumers have come to expect. Commerce is also integral to the customer experience. Consumers and businesses now expect every interaction to be shoppable – whether on the web, mobile, social, in-product or in-store.

Magento brings Adobe Experience Cloud digital commerce enablement and order orchestration for both physical and digital goods across a range of industries, including consumer packaged goods, retail, wholesale, manufacturing and the public sector. The Magento Platform is built on proven, scalable technology supported by a vibrant community of more than 300,000 developers. The Magento partner ecosystem provides thousands of pre-built extensions, including payment, shipping, tax and logistics. This level of flexibility gives businesses the ability to quickly ramp and iterate their commerce capabilities for their unique business needs.

Upon close, Magento CEO Mark Lavelle will continue to lead the Magento team as part of Adobe’s Digital Experience business, reporting to executive vice president and general manager Brad Rencher.

The transaction, which is expected to close during the third quarter of Adobe’s 2018 fiscal year, is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently.

Adobe Systems Incorporated develops, markets, and supports computer software products and technologies. The company, led by Shantanu Narayen, John F Murphy and Abhay Parasnis, in 2017 recorded $7 Billion Revenues.

Hogan Lovells advised Adobe with a team including Jane Ross (Picture), along with San Francisco IPMT partner John Brockland and included senior associate Allison Donovan, and associates Brittany Chiang and Lauren Zachry. Additional support was provided by partners Mike Frank on executive compensation, Jeff Tolin on tax, Scott Loughlin on cybersecurity and privacy, T. Clark Weymouth and Andrew Keller on international trade, and Logan Breed on antitrust.

 

Involved fees earner: Jane Ross – Hogan Lovells; Allison Donovan – Hogan Lovells; Brittany Chiang – Hogan Lovells; Lauren Zachry – Hogan Lovells; John Brockland – Hogan Lovells; Michael Frank – Hogan Lovells; Jeffrey Tolin – Hogan Lovells; Scott Loughlin – Hogan Lovells; Clark Weymouth – Hogan Lovells; Andrew Keller – Hogan Lovells; Logan Breed – Hogan Lovells;

Law Firms: Hogan Lovells;

Clients: Adobe;

 

Avatar

Author: Ambrogio Visconti