Aditya Birla Fashion and Retail Limited’s Partnership Agreement with Tarun Tahiliani

Aditya Birla Fashion and Retail Limited's Partnership Agreement with Tarun Tahiliani

Khaitan & Co. advised Aditya Birla Fashion and Retail Limited on the deal.

Aditya Birla Fashion and Retail Limited executed a partnership agreement with ace designer Tarun Tahiliani to form a new entity that will soon launch a contemporary men’s ethnic wear brand.

The new brand will operate in the premium occasion wear segment and will offer the entire range of high quality, sophisticated celebration wear for men at accessible price points. The new brand aims to build a Rs.500 Cr business in the next five years with more than 250 stores across the country.

The Khaitan & Co. team consisted of Partner Sarthak Sarin (Picture) and Govinda Toshniwal (Senior Associate), Kevin Peter (Principal Associate), Achint Kaur (Principal Associate), Sushmita Sarin (Senior Associate) and Rashi Mangal (Associate), Shailendra Bhandare (Partner), Sourav Dan (Senior Associate) and Rhea Ghanshani (Associate).

Involved fees earner: Shailendra Bhandare – Khaitan & Co.; Sourav Dan – Khaitan & Co.; Rhea Ghanshani – Khaitan & Co.; Achint Kaur – Khaitan & Co.; Rashi Mangal – Khaitan & Co.; Kevin Peter – Khaitan & Co.; Sarthak Sarin – Khaitan & Co.; Sushmita Sarin – Khaitan & Co.; Govinda Toshniwal – Khaitan & Co.;

Law Firms: Khaitan & Co.;

Clients: Aditya Birla Fashion and Retail Ltd;

Sonia Carcano

Author: Sonia Carcano