Accenture’a Acquisition of Entropia

Skrine acted as Malaysian counsel for Global Fortune 500 company Accenture in its acquisition of Kuala Lumpur-based full service marketing agency, Entropia.

Consulting and processing services provider Accenture has acquired Kuala Lumpur-based Entropia, marking its very first acquisition in Southeast Asia.

Founded in 2016 and based in Kuala Lumpur, Entropia features a team of more than 210 employees skilled in scaling unique digital experiences for brands. The addition of Entropia will help Accenture Interactive transform and reimagine their clients’ entire business through the lens of experience. The acquisition will also expand the creative talent pool within Accenture Interactive and create more learning and growth opportunities for people across both organisations.

Accenture is a global professional services company with leading capabilities in digital, cloud and security. 

The Skrine deal team was led by M&A Partner Fariz Abdul Aziz (Picture) who was supported by Associates Ann Marie Siaw, Jeralyn Kan and Ting Shi Jing.

Involved fees earner: Fariz Abdul Aziz – Skrine; Jeralyn Kan Tsui-Fen – Skrine; Ting Shi Jing – Skrine; Ann Marie Siaw Yee Wern – Skrine;

Law Firms: Skrine;

Clients: Accenture;

Author: Sonia Carcano