ABG + SB360 Capital Partners’ Acquisition of Heritage Home Group Brands

Cooley advised Authentic Brands Group and SB360 Capital Partners on acquiring the intellectual property of Heritage Home Group’s proprietary brands, Thomasville, Broyhill, Drexel and Henredon, through a joint venture.

The purchase is the result of a competitive auction overseen by the US Bankruptcy Court for the District of Delaware. Michael Klein led the cross-practice Cooley team advising ABG and SB360 Capital Partners.

Thomasville, Broyhill, Drexel and Henredon are established brands at key home retailers around the world. This foundation will continue to play a vital role in the brands’ evolution, as ABG will soon announce new operating partners to produce case goods and upholstered furniture for the brands. ABG, which took majority stake of the brands, plans to unlock the portfolio’s potential by engaging with current and untapped audiences through new categories, refreshed content and innovative storytelling.

ABG is a New York City-based brand development, marketing and entertainment company whose brands have a global retail footprint in more than 50,000 points of sale across various channels. An affiliate of the Schottenstein Family of Companies, SB360 Capital Partners is one of North America’s leading consulting, business evaluation, asset acquisition and asset disposition firms for wholesalers, manufacturers and retailers.

Cooley advised with a team including Michael Klein (Picture), Jay Indyke, Ron Hopkinson, Robert Winning, David Silverman, Harley Brown and Erin Stafford.

Involved fees earner: Harley Brown – Cooley LLP; Ron Hopkinson – Cooley LLP; Jay Indyke – Cooley LLP; Michael Klein – Cooley LLP; David Silverman – Cooley LLP; Erin Stafford – Cooley LLP; Robert Winning – Cooley LLP;

Law Firms: Cooley LLP;

Clients: Authentic Brands Group (ABG); SB360 Capital Partners;


Author: Ambrogio Visconti