888 Holdings’ Partnership with Authentic Brands Group

Latham & Watkins LLP and Herzog Fox & Neeman represented 888 Holdings plc in the transaction while Fox Rothschild advised Authentic Brands Group.

888 Holdings plc, one of the world’s leading online betting and gaming companies, and Authentic Brands Group (ABG), a brand development, marketing and entertainment company and owner of the Sports Illustrated brand, announced an exclusive partnership to develop Sports Illustrated sports betting and iGaming products in the United States.

Latham & Watkins LLP represented 888 Holdings plc in the transaction with an Entertainment, Sports & Media team led by London partner Ed Barnett (Picture), Century City partner Adam Sullins and New York partner Frank Saviano, with Century City associate Adam Raichilson and New York associate Adam Rosenthal. Advice was also provided on tax matters by New York partner Jocelyn Noll.

The Herzog team included partners Adina Shapiro, Hanna Bilavsky and Daniel Lipman Lowbeer, as well as Partners Karen Elburg, Jenia Melkhior, Liran Barak and associate Rachel Rinberg-Shuri.

The Fox Rothschild team included Partners Stephen M. Cohen, C.J. Fisher and Lauren W. Taylor.

Involved fees earner: Stephen Cohen – Fox Rothschild LLP; C.J. Fisher – Fox Rothschild LLP; Lauren Taylor – Fox Rothschild LLP; Liran Barak – Herzog Fox & Neeman; Hanna Bilavsky – Herzog Fox & Neeman; Karen Elburg – Herzog Fox & Neeman; Daniel Lipman Lowbeer – Herzog Fox & Neeman; Jenia Melkhior – Herzog Fox & Neeman; Rachel Rinberg-Shuri – Herzog Fox & Neeman; Adina Shapiro – Herzog Fox & Neeman; Edward Barnett – Latham & Watkins; Jocelyn Noll – Latham & Watkins; Adam Raichilson – Latham & Watkins; Adam Rosenthal – Latham & Watkins; Frank Saviano – Latham & Watkins; Adam Sullins – Latham & Watkins;

Law Firms: Fox Rothschild LLP; Herzog Fox & Neeman; Latham & Watkins;

Clients: 888 Holdings; Authentic Brands Group;

Federica Tiefenthaler

Author: Federica Tiefenthaler