44 Label Group’s Joint Venture With Antonioli Group

GÖRG Partnerschaft von Rechtsanwälten mbB advised 44 Label Group on the deal.

The Berlin-based 44 Label Group announced the formation of a joint venture to promote the fashion brand “44 Label Group”.

44 Label Group is closely associated with the Berlin techno producer and DJ Kobosil, who is known globally for a fast, aggressive techno sound popularised by his frequent sets at the Berlin club Berghain. Kobosil had already released exceptionally successful limited clothing and accessory collections under his own private label; the joint venture is a decisive step to bring the authentic Berlin club and streetwear brand to a broader array of high-quality clothing.

The joint venture arrangement was entered into with the Milan-based Antonioli group which itself has a reputation for high-end and creative urban fashion collections. Under the joint venture arrangement, the brand will issue collections frequently featuring stylised “44” and “Darkened” motifs, referencing DJ Kobosil’s creative music work. Much of the graphic design and artistic input will remain based in Berlin. The collections are intended to consist of casual, unisex club wear and accessories. The collaboration is one of the first crossovers between authentic Berlin techno and high-end Milan-based fashion production and promotion.

The GÖRG team included Christopher Wright (Picture), Anne Schönfleisch and Emre Özbek.

Involved fees earner: Emre Özbek – GÖRG Partners; Anne Schönfleisch – GÖRG Partners; Christopher Wright – GÖRG Partners;

Law Firms: GÖRG Partners;

Clients: 44 Label Group;

Author: Federica Tiefenthaler