1WorldSync’s Acquisition of CNET Content Solutions


K&L Gates LLP represented Red Ventures in the transaction.

1WorldSync, a leading provider of product content solutions and portfolio company of Battery Ventures, entered into a definitive agreement to acquire CNET Content Solutions (CCS) from Red Ventures. The transaction is expected to close in Q4 2020, subject to certain customary closing conditions.

1WorldSync™ is the leading provider of product content solutions, enabling more than 12,000 global companies in over 60 countries to share authentic, trusted content with customers and consumers, empowering intelligent choices for purchases, wellness and lifestyle decisions.

Formed in 2000, Red Ventures includes 100+ digital brands with more than 3,000 employees across 10 cities on three continents. CCS is a leading content-as-a-service provider, generating product information, content, tools, services, and analytics to power global e-commerce sites, and was acquired by Red Ventures as part of its purchase of CNET Media Group (CMG) from ViacomCBS which closed in October.

K&L Gates team advising Red Ventures was led by Charlotte partner Rick Giovannelli (Picture) and included Charleston partner Andrew Lloyd; Charlotte managing partner Jared Mobley and partner John Allison; San Francisco partner Ali Nardali; Boston partner James Fajkowski; Raleigh partner Leann Walsh; Washington D.C., counsel Kenneth Knox; Brussels partner Francesco Carloni; London partner Paul Tetlow; Melbourne partner John Mann; and Singapore of counsels Ahmad Khalis and Chan Lai Foong; with assistance from Charleston associates Lauren McFadden and Beau Daen; Pittsburgh associate Samantha Beatty; Raleigh associate Avery Miller; Seattle associate Trevor Gates; Charlotte associate Kelsey Poorman; London associate Emma Cooper; Brussels associate Nicolas Hipp; Singapore associate Charlotte Kouo and paralegal Nandana Marur; and Perth associate Sandra Taran.

Involved fees earner: John Allison – K&L Gates; Samantha Beatty – K&L Gates; Francesco Carloni – K&L Gates; Lai Foong Chan – K&L Gates; Emma Cooper – K&L Gates; Beau Daen – K&L Gates; James Fajkowski – K&L Gates; Trevor Gates – K&L Gates; Rick Giovannelli – K&L Gates; Nicolas Hipp – K&L Gates; Ahmad Khalis – K&L Gates; Kenneth Knox – K&L Gates; Charlotte Kouo – K&L Gates; Andrew Lloyd – K&L Gates; John Mann – K&L Gates; Lauren McFadden – K&L Gates; Avery Miller – K&L Gates; Jared Mobley – K&L Gates; Ali Nardali – K&L Gates; Kelsey Poorman – K&L Gates; Sandra Taran – K&L Gates; Paul Tetlow – K&L Gates; Leann Walsh – K&L Gates;

Law Firms: K&L Gates;

Clients: Red Ventures;

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Author: Ambrogio Visconti