1-800-FLOWERS.COM’s $252 Million Acquisition of PersonalizationMall.com


Proskauer advised Bed Bath & Beyond Inc. on the deal.

Bed Bath & Beyond Inc. (Nasdaq: BBBY) entered into a definitive agreement to sell its PersonalizationMall.com business to 1-800-FLOWERS.COM, Inc. for $252 million, subject to certain working capital and other adjustments.

Following the closing of the transaction, PersonalizationMall.com will continue to provide PersonalizationMall.com products and personalization services to Bed Bath & Beyond and buybuy BABY on their respective websites.

1-800-FLOWERS.COM, Inc. is an e-commerce provider of floral products and gifts. The Company’s product offerings, including fresh-cut and seasonal flowers, plants, floral arrangements, and home and garden merchandise, can be purchased online or by calling its toll-free telephone number.

Bed Bath & Beyond Inc. is an omnichannel retailer that is the trusted expert for the home and heart-felt life events.

The Proskauer team was led by partner Michael Ellis (Picture; M&A) and included associates Jennifer Wong, Brittany Perskin and Jillian Ruben (M&A), partners Alan Parnes (Tax), Andrea Rattner (Employee Benefits), Andy Bettwy (Finance) and Daryn Grossman (Intellectual Property), and senior counsel Aliza Cinamon (Environmental) and John Ingrassia (Antitrust).

Involved fees earner: Andrew Bettwy – Proskauer Rose LLP; Aliza Cinamon – Proskauer Rose LLP; Michael Ellis – Proskauer Rose LLP; Daryn Grossman – Proskauer Rose LLP; John Ingrassia – Proskauer Rose LLP; Alan Parnes – Proskauer Rose LLP; Brittany Perskin – Proskauer Rose LLP; Andrea Rattner – Proskauer Rose LLP; Jillian Ruben – Proskauer Rose LLP; Jennifer Wong – Proskauer Rose LLP;

Law Firms: Proskauer Rose LLP;

Clients: Bed, Bath & Beyond;

Author: Ambrogio Visconti