The transaction is expected to fully close in Q3 2018. Citi is acting as exclusive financial adviser to Integral Ad Science and Lowenstein Sandler LLP, Goodwin Procter LLP, and Feinberg Hanson are its legal advisers. Kirkland & Ellis LLP and Morrison & Foerster LLP provided legal counsel to Vista Equity Partners.
Integral Ad Science (“IAS”), a global software company that empowers the advertising industry with ad effectiveness solutions, has entered into a definitive agreement to be majority acquired by Vista Equity Partners (“Vista”). Vista is a leading private equity firm focused on investments in software, data, and technology-enabled businesses.
Founded in 2009 and headquartered in New York City with offices in 13 countries, IAS has become the market leader in verification and optimization–ensuring that every digital ad reaches real consumers in brand-appropriate environments, and has the opportunity to be seen by consumers.
Vista is a value-added investor with an extensive track record of helping companies achieve operational, product, and customer service excellence by contributing professional expertise and proven best practices. Vista’s support will further enable IAS’s commitment to drive innovation and solve for the most pressing digital advertising challenges, expanding capabilities into additional advertising channels, and scaling the business into new global markets.
IAS investors Accomplice, August Capital, and Sapphire Ventures will remain shareholders.
Goodwin advised Integral Ad Science with a team including Lawrence Chu (Picture), Jason Vollbracht, James Matarese, Jared Jensen, Ai Tajima, Paula Nagarajan, Manoj Ramia and Korey Anvaripour.
The Lowenstein team was led by Raymond P. Thek and included Peter H. Ehrenberg, Ed Zimmerman, Colin J. Kirby, Shimite Obialo, Sarah Gore, Elias Kwon, Alex Galev, Christina Lee, and Kristen Nicol, as well as invaluable support from specialists in Tax: Brian A. Silikovitz and Sophia Mokotoff; Employee Benefits & Executive Compensation: James E. Gregory, Darren Goodman, Megan Monson, and Eric Margulies; Intellectual Property Litigation: Mark P. Kesslen and Lisa A. Harvey; Antitrust & Trade Regulation: Zarema A. Jaramillo; and Privacy & Cybersecurity: Mary J. Hildebrand.
Involved fees earner: Raymond Thek – Lowenstein Sandler LLP; Peter Ehrenberg – Lowenstein Sandler LLP; Ed Zimmerman – Lowenstein Sandler LLP; Colin Kirby – Lowenstein Sandler LLP; Shimite Obialo – Lowenstein Sandler LLP; Sarah Gore – Lowenstein Sandler LLP; Elias Kwon – Lowenstein Sandler LLP; Alex Galev – Lowenstein Sandler LLP; Christina Lee – Lowenstein Sandler LLP; Kristen Nicol – Lowenstein Sandler LLP; Brian Silikovitz – Lowenstein Sandler LLP; Sophia Mokotoff – Lowenstein Sandler LLP; James Gregory – Lowenstein Sandler LLP; Darren Goodman – Lowenstein Sandler LLP; Megan Monson – Lowenstein Sandler LLP; Eric Margulies – Lowenstein Sandler LLP; Mark Kesslen – Lowenstein Sandler LLP; Zarema Jaramillo – Lowenstein Sandler LLP; Lisa Harvey – Lowenstein Sandler LLP; Mary Hildebrand – Lowenstein Sandler LLP; Lawrence Chu – Goodwin Procter; James Matarese – Goodwin Procter; Jared Jensen – Goodwin Procter; Paula Nagarajan – Goodwin Procter; Manoj Ramia – Goodwin Procter; Jason Vollbracht – Goodwin Procter; Ai Tajima – Goodwin Procter; Korey Anvaripour – Goodwin Procter;
Clients: Integral Ad Science Inc.;