Viant Technology’s 60% Equity Stake Acquisition In Meredith Corporation

Cooley LLP advised Meredith Corporation on the acquisition.

Cooley advised Meredith Corporation on the strategic deal. The divestitures allow Meredith to focus on its core media assets.

Viant Technology Inc. provides advertising platforms and services. The Company offers identity management, audience segmentation, media execution, and data analytics. Viant Technology conducts its business worldwide.

The Cooley team was led by Kevin Mills (Picture) and Aaron Binstoclk.

Involved fees earner: Aaron Binstock – Cooley LLP; Kevin Mills – Cooley LLP;

Law Firms: Cooley LLP;

Clients: Meredith Corporation;

Author: Ambrogio Visconti