Setterwalls has assisted Priveq Investment in the deal, while Cederquist has represented Unifiedpost Group.
Priveq Investment and the other shareholders have divested 21 Grams to the Belgian listed company Unifiedpost Group.
The deal marks the end of a strong collaboration, during which three add-on acquisitions were made in order to expand the business to new geographies and business areas.
21 Grams was founded in 2004 and is today one of the leading providers of optimized postal services and postal package solutions within the Nordic. The service offering includes a complete portfolio of postal, digital and mobile distribution channels and innovative payment solutions through which 21 Grams helps its customers to optimize and digitalize their document distributions in a way that strengthens their business and customer relationships. The company has approximately 70 employees with headquarters in Stockholm. The group also includes e.g. Mailworld, Addoro and Europe Post. Several members of the management team has reinvested in the buyer and will continue to be party of the journey going forward.
Unifiedpost Group wants to become the leading cloud-based platform for SME business services built on “Documents”, “Identity” and “Payments”. Unifiedpost operates and develops a 100% cloud-based platform for administrative and financial services that allows real-time and seamless connections between Unifiedpost’s customers, their suppliers, their customers and other parties along the financial value chain. With its one-stop-shop solutions, Unifiedpost Group’s mission is to make administrative and financial processes simple and smart for its customers. Since its founding in 2001, Unifiedpost Group has grown significantly, expanding to offices in 15 countries throughout Europe, with more than 350 million documents processed in 2019, reaching over 400,000 SMEs and more than 250 Corporates across its platform today.
The Setterwalls team included Mattias Detterfelt (Picture), Linnea Gävbo, Frida Lindhvall and Elin Ipsonius.
The Cederquist team consisted of Maja Wettergren, Linnea Eriksson, Viktor Eriksson, Rakey Renström Secka and Andrea Sedvall.
Involved fees earner: Linnea Eriksson – Cederquist KB; Viktor Eriksson – Cederquist KB; Rakey Renström Secka – Cederquist KB; Andrea Sedvall – Cederquist KB; Maja Wettergren – Cederquist KB; Mattias Detterfelt – Setterwalls; Linnea Gävbo – Setterwalls; Elin Ipsonius – Setterwalls; Frida Lindhvall – Setterwalls;