Traub Capital LLC’s Acquisition of The Hero Group’s Signature Brands


Lowenstein Sandler represented Traub Capital LLC (Traub) in its acquisition of Signature Brands, LLC, a subsidiary of The Hero Group.

Traub is a strategic investment group specializing in the consumer sector. Signature Brands owns renowned products such as PAAS Easter egg dyes and sells products under well-known brands such as Betty Crocker. The Hero Group is a Switzerland-based international food company focused on branded nutritional food products.

The acquisition provides Traub with a strong investment in a portfolio of valuable, world-famous brands and the opportunity to support Signature Brands’ expansion of market share and recognition. The deal facilitates The Hero Group’s ability to focus more closely on its core categories of baby and toddler food (including its Beech-Nut line) and health-oriented snacks, spreads, and other products.

Lowenstein Sandler served as Traub’s legal counsel with a team including Michael A. Brosse (Picture), Michael J. Mueller, Sabrina Cua, Justin Gindi, Lowell A. Citron, Theodore C. Sica, Nicholas Gonski, Michael Walutes, Nicholas G. Mehler, Matthew P. Hintz, Sofia Kopelevich, Darren Goodman, Megan Monson, Eric Jesse, James C. Shehan, Stuart S. Yusem and Mitchell McDonald.

Involved fees earner: Mitchell McDonald – Lowenstein Sandler LLP; Michael Brosse – Lowenstein Sandler LLP; Michael Mueller – Lowenstein Sandler LLP; Sabrina Cua – Lowenstein Sandler LLP; Justin Gindi – Lowenstein Sandler LLP; Lowell Citron – Lowenstein Sandler LLP; Theodore Sica – Lowenstein Sandler LLP; Nicholas Gonski – Lowenstein Sandler LLP; Michael Walutes – Lowenstein Sandler LLP; Nicholas Mehler – Lowenstein Sandler LLP; Matthew Hintz – Lowenstein Sandler LLP; Sofia Kopelevich – Lowenstein Sandler LLP; Darren Goodman – Lowenstein Sandler LLP; Megan Monson – Lowenstein Sandler LLP; James Shehan – Lowenstein Sandler LLP; Eric Jesse – Lowenstein Sandler LLP; Stuart Yusem – Lowenstein Sandler LLP;

Law Firms: Lowenstein Sandler LLP;

Clients: Traub Capital Management;