Most law firms are specialist retailers: they sell only one service. No matter how excellent the quality, any reduction in demand leaves them potentially vulnerable. The most successful deliver not only the best quality service to their clients, but they also understand how their business operates. This helps to maintain existing clients and to win […]
There are some words that law firms love to use when describing what they do. Deploying a well-thumbed lexicon, albeit with a somewhat limited vocabulary, legal marketing teams invariably turn to: innovation, technology, service, expertise, experience, complexity, team, client, challenges, culture, global, international, cross-border, seamless, bespoke, relationships, tools, solutions. And so on.