Sephora’s Partnership With JCPenney


Barack Ferrazzano advised Sephora on the deal.

J. C. Penney Company, Inc. and Sephora USA, Inc. have reaffirmed their long-standing partnership to operate Sephora inside JCPenney (SiJCP).

Both companies worked constructively to resolve outstanding legal matters and have agreed to mutually beneficial revisions to their joint enterprise operating agreement.

Introduced in 2006, SiJCP is an exclusive beauty experience in select JCPenney stores, offering a curated selection of leading makeup, fragrances, skin and haircare brands. JCPenney and Sephora have worked together over the past 14 years to serve our customers and be relevant in an evolving retail landscape.

J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home retailers, combines an expansive footprint of approximately 850 stores across the United States and Puerto Rico with a powerful e-commerce site to deliver style and value for all hard-working American families.

Since its debut in North America over 20 years ago, Sephora has been a leader in prestige omni-retail with the purpose of creating an inviting beauty shopping experience and inspiring fearlessness in our community. With the goal of delivering unbiased shopping support and a personalized experience, Sephora invites clients to touch and try 25,000 products from 400 carefully curated brands, enjoy services at the Beauty Studio and engage with expertly trained beauty advisors in more than 490 stores across the Americas, as well as over 660 locations inside JCPenney.

The Barack Ferrazzano team that represented Sephora was led by founding and senior partner Peter J. Barack (Picture), Corporate & Securities Groups chair Daniel L. Dominguez, and associate Kaitlyn E. Kelly. Bankruptcy & Creditor Rights chair Nathan Q. Rugg advised on bankruptcy matters. Litigation matters were handled by partners Robert E. Shapiro and Joshua W. Mahoney, as well as associates Nicholas W. Laird and David B. Lurie, and paralegal Lisette Ochoa.

Involved fees earner: Peter Barack – Barack Ferrazzano; Daniel Dominguez – Barack Ferrazzano; Kaitlyn Kelly – Barack Ferrazzano; Nicholas Laird – Barack Ferrazzano; David Lurie – Barack Ferrazzano; Joshua Mahoney – Barack Ferrazzano; Nathan Rugg – Barack Ferrazzano; Robert Shapiro – Barack Ferrazzano;

Law Firms: Barack Ferrazzano;

Clients: Sephora;

Author: Ambrogio Visconti