Scott’s Liquid Gold’s $9.25 Million Acquisition of CR Brands

Jones Day served as legal counsel, and BellMark Partners, LLC acted as exclusive financial advisor, to Resilience Capital Partners and CR Brands.

Resilience Capital Partners announced that its portfolio company CR Brands, Inc. has completed the sale of its Biz Stain & Odor Eliminator and Dryel “at home dry cleaning” product lines to Scott’s Liquid Gold, Inc. (OTC:SLGD).

Headquartered in West Chester, Ohio, CR Brands is an innovative consumer packaged goods company with a portfolio of affordable household cleaning and laundry products with superior performance qualities. Today, CR Brands enjoys national distribution and close customer relationships with many leading retailers. After acquiring CR Brands in 2012, Resilience brought in new leadership and implemented an ambitious growth plan that concentrated on growing the company’s differentiated niche brands.

Headquartered in Cleveland, Ohio, Resilience invests in niche-oriented manufacturing, value added distribution and business service companies with sustainable market positions.

CR Brands, Inc. was manufactures cleaning soap and other detergents. The Company offers products such as cleaner and degreaser, septic care, home dry cleaning, and laundry detergent.

The Jones Day team was led by William Stewart (Picture).

Involved fees earner: William Stewart – Jones Day;

Law Firms: Jones Day;

Clients: Resilience Capital Partners;

Author: Ambrogio Visconti