Salsify, Inc.’s $155 Million Series E Financing


Goodwin Procter LLP advised Salsify, Inc., while Kirkland & Ellis advised Warburg Pincus on the deal.

Salsify, Inc. announced its $155 million Series E round of financing led by Warburg Pincus.

Salsify is the leading commerce experience platform that helps brands win on the digital shelf. The company’s CommerceXM platform combines powerful Product Experience Management capabilities (PIM, DAM, enhanced content and advanced workflow capabilities) with the ability to deliver and sell products across both retailer channels and direct channels such as marketplaces, social commerce and brand-owned sites.

The new round of funding will enable Salsify to further accelerate product development of its commerce experience management platform. The company also plans on using the funds to scale international growth investments, including overseas sales, marketing, and business development efforts, along with assisting customers in global implementations of the platform.

Warburg Pincus LLC is a leading global investment firm focused on growth. The firm has more than $53 billion in assets under management. The firm’s active portfolio of more than 185 companies is highly diversified by stage, sector, and geography.

The Goodwin team advising Salsify was led by Mark Bettencourt (Picture), Gregg Katz, Rob Dzialo, Navid Wheeler, and Darren Bartlette.

The Kirkland team advising Warburg Pincus was led by transactional partners Dvir Oren, Jonathan Manor and associate Payson Lyman.

Involved fees earner: Darren Bartlette – Goodwin Procter; Mark Bettencourt – Goodwin Procter; Robert Dzialo – Goodwin Procter; Gregg Katz – Goodwin Procter; Navid Wheeler – Goodwin Procter; Payson Lyman – Kirkland & Ellis; Jonathan Manor – Kirkland & Ellis; Dvir Oren – Kirkland & Ellis;

Law Firms: Goodwin Procter; Kirkland & Ellis;

Clients: Salsify Inc; Warburg Pincus;

Author: Ambrogio Visconti