Philippi Prietocarrizosa Ferrero DU & Uría advised on the deal.
S4 Capital executed the merger with the integrated digital agency Circus Marketing.
Circus Marketing will strengthen the groups’ content offering within the LatAm region, with the digital agency headquartered in Mexico City and projecting revenues of $38m and a gross profit of $20m for last year.
The company, which works with Netflix, Facebook, Google, Uber and Spotify among its client-roster, also employs 350 professionals across Mexico, Brazil, Argentina, Colombia, Costa Rica, Los Angeles, the US and Spain and followed last year’s merger with Brazillian-based programmatic firm ProgMedia.
Philippi Prietocarrizosa Ferrero DU & Uría advised on the deal with a team including Diego Cardona (Picture) and Andrés Meza.
Law Firms: Philippi Prietocarrizosa Ferrero DU & Uría;
Clients: S4 Capital plc;