Prudential Financial’s $2.35 Billion Acquisition of Assurance IQ

Debevoise & Plimpton LLP and Wachtell, Lipton, Rosen & Katz advised on the deal

Prudential Financial, Inc. (NYSE: PRU) executed its $2.35 billion acquisition of Assurance IQ, Inc., a direct-to-consumer platform that transforms the buying experience for individuals seeking personalized health and financial wellness solutions. Under the terms of the agreement, Assurance will become a wholly-owned subsidiary of Prudential under the U.S. businesses division.

Prudential Financial, a financial wellness leader and premier active global investment manager with more than $1 trillion in assets under management as of June 30, 2019, has operations in the United States, Asia, Europe and Latin America. Assurance matches consumers with customized insurance solutions spanning life, health, Medicare and auto insurance, giving them options to purchase entirely online or with the help of a technology-assisted live agent.

The Debevoise team is led by corporate partners John Vasily and Jennifer Chu and includes corporate partners Andrew Bab, David Grosgold, Eric Juergens, Henry Lebowitz, Peter J. Loughran and Paul Rubin, finance partner Ramya Tiller, tax partners Gary Friedman, Franklin Mitchell and Peter Schuur, benefits partners Lawrence Cagney and Elizabeth Pagel Serebransky, litigation partners Daniel Abuhoff, Luke Dembosky and Ted Hassi, corporate counsel Michael Devins, litigation counsel Jacob Stahl, corporate associates Sasha Burger, Brianna Cummings, Kevin Ellis, AJ Farkas, Spencer Gilbert, Tigist Kassahun, Jose Lamerique, Kristen Matthews, Khrystyna Rayko and Alec Smith, tax associates Ben Lee Friedman, Molly Bailey Klinghoffer, Nana Taylor and Wendy Widman, and litigation associates Stephanie Cipolla, Leah Martin, Samuel Rosh and Tricia Bozyk Sherno.

Wachtell, Lipton, Rosen & Katz advised Assurance IQ, Inc. with a team led by Nicholas G. Demmo.

Involved fees earner: Daniel Abuhoff – Debevoise & Plimpton; Andrew Bab – Debevoise & Plimpton; Molly Bailey Klinghoffer – Debevoise & Plimpton; Sasha Burger – Debevoise & Plimpton; Lawrence Cagney – Debevoise & Plimpton; Jennifer Chu – Debevoise & Plimpton; Brianna Cummings – Debevoise & Plimpton; Luke Dembosky – Debevoise & Plimpton; Michael Devins – Debevoise & Plimpton; Kevin Ellis – Debevoise & Plimpton; AJ Farkas – Debevoise & Plimpton; Gary Friedman – Debevoise & Plimpton; Spencer Gilbert – Debevoise & Plimpton; David Grosgold – Debevoise & Plimpton; Ted Hassi – Debevoise & Plimpton; Eric Juergens – Debevoise & Plimpton; Tigist Kassahun – Debevoise & Plimpton; Jose Lamerique – Debevoise & Plimpton; Henry Lebowitz – Debevoise & Plimpton; Ben Lee Friedman – Debevoise & Plimpton; Peter Loughran – Debevoise & Plimpton; Kristen Matthews – Debevoise & Plimpton; Franklin Mitchell – Debevoise & Plimpton; Elizabeth Pagel Serebransky – Debevoise & Plimpton; Khrystyna Rayko – Debevoise & Plimpton; Paul Rubin – Debevoise & Plimpton; Peter Schuur – Debevoise & Plimpton; Alec Smith – Debevoise & Plimpton; Jacob Stahl – Debevoise & Plimpton; Nana Agyeman Taylor – Debevoise & Plimpton; Ramya Tiller – Debevoise & Plimpton; John Vasily – Debevoise & Plimpton; Wendy Widman – Debevoise & Plimpton;

Law Firms: Debevoise & Plimpton;

Clients: Prudential;