PepsiCo’s Acquisition Of BFY Brands


Fried Frank acted as counsel to Permira and BFY Brands LLC on the transaction.

PepsiCo, Inc. (NASDAQ: PEP) has entered into a definitive agreement to acquire BFY Brands from the Permira funds.

Upon closing, BFY Brands will report into PepsiCo’s Frito-Lay North America division. Terms of the transaction were not disclosed. The transaction is subject to customary conditions and approvals, including regulatory approvals.

PepsiCo, Inc. operates worldwide beverage, snack, and food businesses. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

BFY Brands is a global, diversified, better-for-you snack company, directly addressing the growing consumer trends toward healthier living and eating. The Company’s primary product is PopCorners®.

The Fried Frank team was led by corporate partners Robert C. Schwenkel (Picture) and Randi Lally and included corporate partner J. Christian Nahr; antitrust and competition partner Nathaniel L. Asker; executive compensation & ERISA partner Donald P. Carleen; intellectual property and technology partner Amir R. Ghavi; litigation partner Joshua D. Roth; tax partner Alan S. Kaden; antitrust and competition special counsel Aleksandr B. Livshits; corporate real estate special counsel Melissa A. Meyrowitz; corporate associates Adam B. Cohen, Alyssa Miller, and Thomas C. Katsiotas; antitrust and competition associates Vanessa N. Chikaka, Shruti Hiremath, and Matthew E. Joseph; executive compensation & ERISA associates Adam P. Cohen and Kevin R. Miller; environmental associate Mary Beth Phipps; intellectual property and technology associate Marli Sussman; litigation associate Leigh G. Rome; and tax associate Shane C. Hoffmann.

Involved fees earner: Nathaniel Asker – Fried Frank Harris Shriver & Jacobson; Donald Carleen – Fried Frank Harris Shriver & Jacobson; Vanessa Chikaka – Fried Frank Harris Shriver & Jacobson; Adam Cohen – Fried Frank Harris Shriver & Jacobson; Adam P. Cohen – Fried Frank Harris Shriver & Jacobson; Amir Ghavi – Fried Frank Harris Shriver & Jacobson; Shruti Hiremath – Fried Frank Harris Shriver & Jacobson; Shane Hoffmann – Fried Frank Harris Shriver & Jacobson; Matthew Joseph – Fried Frank Harris Shriver & Jacobson; Alan Kaden – Fried Frank Harris Shriver & Jacobson; Thomas Katsiotas – Fried Frank Harris Shriver & Jacobson; Randi Lally – Fried Frank Harris Shriver & Jacobson; Aleksandr Livshits – Fried Frank Harris Shriver & Jacobson; Melissa Meyrowitz – Fried Frank Harris Shriver & Jacobson; Kevin Miller – Fried Frank Harris Shriver & Jacobson; Alyssa Miller – Fried Frank Harris Shriver & Jacobson; Christian Nahr – Fried Frank Harris Shriver & Jacobson; Mary Beth Phipps – Fried Frank Harris Shriver & Jacobson; Leigh Rome – Fried Frank Harris Shriver & Jacobson; Joshua Roth – Fried Frank Harris Shriver & Jacobson; Robert Schwenkel – Fried Frank Harris Shriver & Jacobson; Marli Sussman – Fried Frank Harris Shriver & Jacobson;

Law Firms: Fried Frank Harris Shriver & Jacobson;

Clients: BFY Brands; Permira;