Mayer Brown advised Outbrain Inc., the world’s leading discovery and native advertising platform on the open web, on the acquisition of Ligatus, an indirect subsidiary of Bertelsmann, in a stock deal.
The addition of the Ligatus will expand and strengthen Outbrain’s position in Europe with over 1,400 premium publishers, including STERN, RTL and Femme Actuelle. The acquisition is subject to regulatory approvals and is expected to close by the second quarter of 2019.
Mayer Brown advised on the global tax aspects of the transaction, the team included Michael Lebovitz (Los Angeles), Volker Junge (Frankfurt), Ben Fryer (London), Benjamin Homo (Paris) and Ken Klein (Washington DC), and associates Matthias Golz (Frankfurt) and Lucas Giardelli (New York) and Elena Khripounova, director of transfer pricing and valuation services (Los Angeles/Washington DC).
Involved fees earner: Ben Fryer – Mayer & Brown; Lucas Giardelli – Mayer & Brown; Matthias Golz – Mayer & Brown; Benjamin Homo – Mayer & Brown; Volker Junge – Mayer & Brown; Elena Khripounova – Mayer & Brown; Kenneth Klein – Mayer & Brown; Michael Lebovitz – Mayer & Brown;
Law Firms: Mayer & Brown;
Clients: Outbrain Inc.;