Netflix’s Partnership With National Media Group


Hogan Lovells has advised Netflix on its partnership with Russian media holding National Media Group.

Netflix is expected to become the first global streaming service to offer a fully localized Subscription Video On Demand (SVOD) service in Russia. 144 million Russian residents will soon be able to access localised Netflix’s content with Russian subtitles, dubbing and local films. Russian regulatory framework for SVOD is extremely complex, and Hogan Lovells team has helped Netflix to navigate it successfully to launch the service in compliance with Russian legal requirements. To enter the Russian market Netflix partnered with NMG, a top Russian media holding.

The Hogan Lovells team was led by corporate & finance partner Oxana Balayan (Picture – Russia) with support from senior associates Maria Kazakova (corporate & finance), Serafima Pankratova (corporate & finance), Julia Gurieva (IP) and associates Ekaterina Nuzhdova and Denis Shakhov (corporate & finance); the group were also assisted by a team of partners and counsel in London and Moscow. The Hogan Lovells team advised on all aspects of the deal including corporate transactional support as well as advice on e-payments, contracts, regulatory, data privacy and IP.

Involved fees earner: Oxana Balayan – Hogan Lovells; Julia Gurieva – Hogan Lovells; Maria Kazakova – Hogan Lovells; Ekaterina Nuzhdova – Hogan Lovells; Serafima Pankratova – Hogan Lovells; Denis Shakhov – Hogan Lovells;

Law Firms: Hogan Lovells;

Clients: Netflix;