MightyHive’s Merger With Lens10


Travers Smith LLP has advised S4Capital plc on the deal.

Merging Lens10 into MightyHive strengthens the existing S4Capital data and programmatic practices in Australia and joins S4Capital’s content practice which was established in 2019 with the BizTech (now MediaMonks) merger.

Lens10 provides a broad range of services around data including digital strategy, technical consulting, analytics audit and measurement strategy, analytics dashboards and data visualisation, data integration and digital optimisation. The company employs over 25 data specialists across Sydney and Melbourne and has clients across Australia including CottonOn, National Rugby League, Australian Ballet, and ME Bank. It is a certified Google partner in Google Analytics, Google Cloud, and Google Marketing Platform, and is an Adobe Analytics partner.

The Travers Smith team was led by partners, Tom Coulter (Picture) and Aaron Stocks, with support from associate Jacob Massey.

Lens10 was advised by Allens in Australia.

Involved fees earner: Tom Coulter – Travers Smith; Jacob Massey – Travers Smith; Aaron Stocks – Travers Smith;

Law Firms: Travers Smith;

Clients: S4 Capital plc;