Mailchimp’s Acquisition Of Reaction Commerce


Fenwick & West represented Reaction Commerce in the transaction.

Mailchimp, an all-in-one marketing platform for small businesses, executed the acquisition of Reaction Commerce, an open-source e-commerce solution.

The acquisition will help Mailchimp continue improving its marketing technology for small businesses, developers and e commerce partners.

Fenwick represented Reaction Commerce with a team composed by corporate partners Michael Brown and Scott Behar, and associates Maureen Montgomery, Emily Yi and Jared Leung; executive compensation and employee benefits partner Elizabeth Gartland and associates Liza Morgan and Corinne Nhaissi; technology transactions partner Ralph Pais and associates Ana Razmazma and Brandon Cheung; and tax partner William Skinner and associate Kris Hatch.

Involved fees earner: Scott Behar – Fenwick & West LLP; Michael Brown – Fenwick & West LLP; Brandon Cheung – Fenwick & West LLP; Elizabeth Gartland – Fenwick & West LLP; Kris Hatch – Fenwick & West LLP; Jared Leung – Fenwick & West LLP; Maureen Montgomery – Fenwick & West LLP; Liza Morgan – Fenwick & West LLP; Corinne Nhaissi – Fenwick & West LLP; Ralph Pais – Fenwick & West LLP; Ana Razmazma – Fenwick & West LLP; William Skinner – Fenwick & West LLP; Emily Yi – Fenwick & West LLP;

Law Firms: Fenwick & West LLP;

Clients: Reaction Commerce;

Author: Ambrogio Visconti