Kraft Heinz’s Reversion of Certain Kraft Brands from Mondelēz International


Willkie client The Kraft Heinz Company (NASDAQ: KHC) completed the reversion of certain Kraft brands from Mondelēz International (NADAQ: MDLZ) to Kraft Heinz, following merger clearances in Germany and Austria

Under the transaction Kraft Heinz re-acquires a number of brands and associated assets which were previously licensed to Mondelez in certain European territories. The relevant brands include Kraft Ketchup, Kraft Mayonnaise, Bull’s Eye and Legeresse. As a result of the transaction, which included an accelerated termination of certain licenses, these brands will now be sold and marketed across Europe by Kraft Heinz.

The Willkie European Competition team advised The Kraft Heinz Company on the antitrust and merger control aspects of the deal, obtaining unconditional Phase 1 clearance in Germany and Austria. The cross-border team was led by partners Philipp Girardet (Picture) and Susanne Zuehlke (Brussels) and included associates Philipp Heuser and Rahul Saha.

Involved fees earner: Philipp Girardet – Willkie Farr & Gallagher; Susanne Zuehlke – Willkie Farr & Gallagher; Philipp Heuser – Willkie Farr & Gallagher; Rahul Saha – Willkie Farr & Gallagher;

Law Firms: Willkie Farr & Gallagher;

Clients: Kraft Heinz Company;