Intellimize’s $12 Million Fundraising


Fenwick & West LLP advised Intellimize on the deal.

Intellimize, the leader in AI-driven, intelligent website optimization, has raised $12 million in additional funding to help medium- to enterprise-scale businesses increase revenue, customers, and sales leads by using machine learning to tailor visitor experiences on their websites.

Addition led the round, with participation from previous investors Amplify Partners, Homebrew, and Precursor Ventures. This Series A-1 round brings the company’s total raised to $22 million.

Intellimize uses machine learning to optimize the individual steps of each unique buyer’s journey in real time and automatically adjusts web pages in response to changes in the buyer behavior over time, delivering an average of 46 percent lift in online conversions.

Intellimize plans to use the financing to help medium- to enterprise-scale businesses increase revenue, customers, and sales leads by using machine learning to tailor visitor experiences on their websites.

The Fenwick transaction team included corporate partner Michael Brown (Picture) and associates Ari Haber and Carson Jackson.

Involved fees earner: Michael Brown – Fenwick & West LLP; Ari Haber – Fenwick & West LLP; Carson Jackson – Fenwick & West LLP;

Law Firms: Fenwick & West LLP;

Clients: Intellimize;

Author: Ambrogio Visconti