Insight Partners’ $145 Million Investment in Commercetools


Willkie Farr & Gallagher advised Insight Partners on the deal.

Germany’s commercetools, a leader in next-generation commerce software, announced a $145 million (€130 million) investment from Insight Partners, a global venture capital and private equity firm.

The investment will support commercetools’ plans for further growth in the United States, Asia-Pacific and Europe.

Since the launch of its API commerce platform in 2013, commercetools has aimed to disrupt the commerce software market. The company’s true cloud, headless and API-first commerce platform helps brands break away from restrictive legacy e-commerce software. Using the commercetools platform, brands are able to create more engaging and higher revenue-driven commerce experiences that are easier and quicker to build, grow and manage across any channel.

Insight Partners invests in high-growth technology and software companies that are driving transformative change in their industries. Founded in 1995, Insight currently has over $20 billion of assets under management and has cumulatively invested in more than 300 companies worldwide.

The cross-border Willkie deal team was led by partners Morgan Elwyn in New York (Picture) and Stefan Jörgens in Frankfurt, and included special European counsel Johannes Eckhardt.

Involved fees earner: Johannes Eckhardt – Willkie Farr & Gallagher; Morgan Elwyn – Willkie Farr & Gallagher; Stefan Jörgens – Willkie Farr & Gallagher;

Law Firms: Willkie Farr & Gallagher;

Clients: Insight Partners;