Grupo Pão de Acúcar and Raia Drogasil’s Partnership on loyalty programs segment


Machado Meyer and Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga advised on the deal

Grupo Pão de Acúcar (Compañía Brasileña de Distribución) and Raia Drogasil executed a partnership in order to establish Stix Fidelidade.

Stix Fidelidade will engages in loyalty programs segment.

Cia Brasileira de Distribuicao operates in the food and non-food retail businesses. The Group’s structure comprises of supermarkets, hypermarkets, electronics/household appliance stores, convenience stores, cash & carry (wholesale/retail), e-commerce operations and a wide distribution network.

Raia Drogasil S.A. owns and operates a chain of pharmaceutical stores. The Company offers skin care, personal care, and cosmetics products. Raia Drogasil markets its products in Brazil.

Machado Meyer advised Grupo Pão de Acúcar (GPA) with Eliana Helena de Gregório Ambrósio Chimenti (Picture), Elton Minasse, Fernando Tonanni, Alessandra de Souza Pinto and Luanna Rodrigues Peporini.

Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga advised Raia Drogasil S.A. with Maria Fernanda de Almeida Prado e Silva, Carolina Amadeu Vasconcelos Rossini, Anderson Jardim D’Avila and Daniel Galvão da Cunha Teles de Oliveira.

Involved fees earner: Eliana Ambrosio Chimenti – Machado Meyer Advogados; Alessandra de Souza Pinto – Machado Meyer Advogados; Elton Minasse – Machado Meyer Advogados; Luanna Peporini – Machado Meyer Advogados; Fernando Tonanni – Machado Meyer Advogados; Carolina Amadeu Vasconcelos – Mattos Filho Veiga Filho Marrey Jr & Quiroga; Maria Fernanda de Almeida Prado – Mattos Filho Veiga Filho Marrey Jr & Quiroga; Anderson Jardim D’Avila – Mattos Filho Veiga Filho Marrey Jr & Quiroga;

Law Firms: Machado Meyer Advogados; Mattos Filho Veiga Filho Marrey Jr & Quiroga;

Clients: Grupo Pao de Açucar (GPA); Raia Drogasil SA;