Ferrero’s $300 Million Acquisition of Kelsen Group A.S.


Rothschild & Co and Davis Polk & Wardwell LLP served as advisors to the Ferrero Affiliated Company. In Colombia, Philippi Prietocarrizosa Ferrero DU & Uría advised Ferrero on the deal

Ferrero executd a definitive agreement pursuant to which it will acquire Kelsen Group A.S. from Campbell Soup Company (NYSE:CPB). Kelsen Group A.S. generated sales of approximately $157 million in the latest 12 months.

Based in Nørre Snede, Denmark, Kelsen is the maker of fine cookie brands Royal Dansk and Kjeldsens, two widely-loved, prestigious brands with a deep Danish heritage and a strong global presence. Kelsen has established distribution networks globally and its cookies are sold in more than 100 countries around the world. Kelsen’s Royal Dansk and Kjeldsens brands are staples in holiday season gifting, each carrying very strong brand awareness among consumers and leading positions in the assortment segment of the cookie category, particularly in China, Hong Kong and the U.S.

As part of the transaction, the Ferrero Affiliated Company will take over the two production facilities in Nørre Snede and Ribe.

Through this acquisition the Ferrero Affiliated Company expects to increase its relevance in the fine biscuits assortments.

The transaction is subject to customary closing conditions and regulatory approvals, and is expected to close in 2 Months.

In Colombia, Philippi Prietocarrizosa Ferrero DU & Uría advised Ferrero with Diego Cardona (Picture) and Federica Del Llano.

Involved fees earner: Diego Cardona Baquero – Philippi Prietocarrizosa Ferrero DU & Uría; Federica Del Llano Toro – Philippi Prietocarrizosa Ferrero DU & Uría;

Law Firms: Philippi Prietocarrizosa Ferrero DU & Uría;

Clients: Ferrero s.p.A.;