Emami’s Acquisition of German personal care brand Creme 21


Khaitan & Co acted lead counsel to Emami on the deal

Emami executed the acquisition of German personal care brand Creme 21, for an undisclosed amount.

Creme 21, which has major business in Middle East and other focus markets, has been acquired at less than 1.5 times of its sales.

Emami is one of the leading FMCG companies in India in Personal & Healthcare Space and is the flagship company of the diversified Emami Group of Companies. It is engaged in the business of manufacturing and marketing personal care, healthcare and beauty products. The Company’s portfolio comprises more than 300 products. Emami’s leading brands are Navratna, Boroplus, Zandu, Fair and Handsome and Kesh King.

Khaitan & Co advised Emami with Surbhi Kejriwal (Picture) and Bidya Mohanty (Associate).

Involved fees earner: Surbhi Kejriwal – Khaitan & Co.;

Law Firms: Khaitan & Co.;

Clients: Emami Ltd;