DoubleVerify’s Acquisition of Ad-Juster


Debevoise & Plimpton LLP advised DoubleVerify in the transaction.

DoubleVerify executed the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.

DoubleVerify is a leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media.

Founded in 2007, Ad-Juster is a market-leading SaaS provider of unified data reporting and analytics for digital advertising.

The Debevoise team is led by M&A partner Sue Meng (Picture) and includes M&A associates Jennifer Barrows and John Love, tax partner Gary Friedman and associate David Rock, benefits partner Franklin Mitchell and associate Nana Agyeman and intellectual property partner Jeffrey Cunard and associate Jose Angel Lamarque.

Involved fees earner: Jennifer Barrows – Debevoise & Plimpton; Jeffrey Cunard – Debevoise & Plimpton; Gary Friedman – Debevoise & Plimpton; Jose Angel Lamarque III – Debevoise & Plimpton; John Love – Debevoise & Plimpton; Sue Meng – Debevoise & Plimpton; Franklin Mitchell – Debevoise & Plimpton; David Rock – Debevoise & Plimpton; Nana Agyeman Taylor – Debevoise & Plimpton;

Law Firms: Debevoise & Plimpton;

Clients: DoubleVerify;