Domum’s Acquisition and Financing of Three Amazon FBA Businesses

Luther Rechtsanwaltsgesellschaft mbH advised Domum Unternehmer & Kapital GmbH on the deal. McDermott Will & Emery advised Private Debt Funds Bright Capital and HF Private Debt on the granting of a unitranche financing to finance the acquisition of Natsana GmbH

Luther Rechtsanwaltsgesellschaft mbH provided legal advice to the Beteiligungsgesellschaft DOMUM Unternehmer & Kapital GmbH (DOMUM) on the acquisition and financing of three Amazon FBA (“Fulfillment-by-Amazon”) businesses from the food supplement sector.

With this transaction, DOMUM will unite three of the most relevant German Amazon sellers of premium food supplements (Nature Love, Feel Natural and natural elements) under one roof in Natsana GmbH. The resulting synergies will provide Natsana with new opportunities as well as the development of further national and international markets in the area of food supplements.

The acquisition financing was provided by two debt funds. The transaction is therefore also a novelty in the German market with regard to the financing structure: to date, there have been no known leveraged buyouts of companies that operate almost exclusively as Amazon FBA sellers.  It is expected that such transactions, which offer interesting opportunities for equity and debt investors, will be implemented more frequently in the future.

DOMUM is still a young German management and investment company which specialises in company transfers, succession situations and challenges in the area of digitalisation in German medium-sized businesses.

Luther team was led by Dr Jörgen Tielmann (Picture), Dr Joachim Heinemann and Christoph Schauenburg and included Dr Christian Horn, Dr Johannes Knop, Nathalie Novoselec, Christoph Schauenburg, Stefan Jokel, Dr Rolf Kobabe, Martina Ziffels, Joschka Gommers, Dr Kay Oelschlägel,  Dominik Menhaj, Dr Mathias Mailänder, Christoph Schnoor and Dr Helmut Janssen.

McDermott assisted Bright Capital and HF Private Debt with a team led by Dr. Oliver Hahnelt and included Dr. Nikolas Koutsós, both in Frankfurt.

Involved fees earner: Joschka Gommers – Luther Rechtsanwaltsgesellschaft mbH; Joachim Heinemann – Luther Rechtsanwaltsgesellschaft mbH; Christian Horn – Luther Rechtsanwaltsgesellschaft mbH; Helmut Janssen – Luther Rechtsanwaltsgesellschaft mbH; Stefan Jokel – Luther Rechtsanwaltsgesellschaft mbH; Johannes Knop – Luther Rechtsanwaltsgesellschaft mbH; Rolf Kobabe – Luther Rechtsanwaltsgesellschaft mbH; Mathias Mailänder – Luther Rechtsanwaltsgesellschaft mbH; Mathias Mailänder – Luther Rechtsanwaltsgesellschaft mbH; Dominik Menhaj – Luther Rechtsanwaltsgesellschaft mbH; Nathalie Novoselec – Luther Rechtsanwaltsgesellschaft mbH; Kay Oelschläge – Luther Rechtsanwaltsgesellschaft mbH; Christoph Schauenburg – Luther Rechtsanwaltsgesellschaft mbH; Lena-Annika Schultz – Luther Rechtsanwaltsgesellschaft mbH; Jörgen Tielmann – Luther Rechtsanwaltsgesellschaft mbH; Martina Ziffels – Luther Rechtsanwaltsgesellschaft mbH; Oliver Hahnelt – McDermott Will & Emery; Nikolas Koutsós – McDermott Will & Emery;

Law Firms: Luther Rechtsanwaltsgesellschaft mbH; McDermott Will & Emery;

Clients: BRIGHT CAPITAL Investment Management GmbH; Domum Unternehmer & Kapital GmbH; HF Private Debt ;