Darío Alberto Straschnoy’s Acquisition of 51% Stake in Action Line Telemarketing do Brasil S.A.

Felsberg Advogados acted as counsel to WPP in Brazil, and Brons & Salas Abogados as counsel to WPP in Argentina. Perez Alati acted as counsel to Dario Alberto Straschnoy outside Brazil. Corrêa Meyer e Nastromagario acted as counsel to Dario Alberto Straschnoy in Brazil.

WPP [LSE: WPP, NYSE: WPP] is one of the “Big Five” multinational advertising and public relations agencies. The group owns a number of subsidiaries including Ogilvy, J. Walter Thompson, Young & Rubicam, Grey, IMRB, Millward Brown, Burson-Marsteller, Hill & Knowlton, TNS, GroupM, and Cohn & Wolfe.

WPP and Dario Alberto Straschnoy were long time partners in several Latin American jurisdictions. After a long negotiation, WPP group and Darío Alberto Straschnoy entered into agreements to terminate their partnership in companies headquartered in Argentine, Chile and Brazil.

As part of the agreement, some deals were signed: Y&R Inversiones Publicitarias S.A. acquired 49% stake in Burson Marsteller S.A., Young & Rubicam S.A. and Wunderman Cato Johnson from FSD S.A. and Darío Alberto Straschnoy in Argentina;

Inversiones CI S.A. acquired the stakes in Action Line Chile S.A. held by Darío Alberto Straschnoy in Chile;

Young & Rubicam International, Bates Latin America Holdings Ltda. and PTR Comunicações Ltda. sold its 51% stake in Action Line Telemarketing do Brasil S.A. to Darío Alberto Straschnoy in Brazil.

Felsberg Advogados advises WPP Group in all corporate matters and M&A transactions in Brazil, with a team led by partner Miriam Machado (Picture), and Associates Mirella Kaufman, Gustavo Navacchia.

Involved fees earner: Gustavo Abud Navacchia – Felsberg Advogados; Mirella Kaufman – Felsberg Advogados; Miriam Machado – Felsberg Advogados;

Law Firms: Felsberg Advogados;

Clients: WPP;