Crimson Hexagon’s merger with Brandwatch


Kirkland & Ellis LLP advised Crimson Hexagon, an AI-powered consumer insights company, on its merger agreement with Brandwatch, the world’s enterprise social intelligence leader.

The merger creates a c. $100 million annual recurring revenue business that will move forward as Brandwatch. Financial terms of the transaction were not disclosed. The merger is expected to close in the fourth quarter of 2018.

Crimson Hexagon, Inc. provides social media analysis software for businesses and organizations globally. The company, led by Stephanie S. Newby is based in Boston.

The Kirkland team was led by U.S. corporate partners Sean Rodgers (Picture) and Ravi Agarwal and associate Lukas Richards and U.K. corporate partner Gavin Gordon and associates Helena Drury and Adrian Duncan; and tax partners Dean Shulman and Benjamin Schreiner.

Involved fees earner: Sean Rodgers – Kirkland & Ellis; Ravi Agarwal – Kirkland & Ellis; Lukas Richards – Kirkland & Ellis; Gavin Gordon – Kirkland & Ellis; Helena Drury – Kirkland & Ellis; Adrian Duncan – Kirkland & Ellis; Dean Shulman – Kirkland & Ellis; Benjamin Schreiner – Kirkland & Ellis;

Law Firms: Kirkland & Ellis;

Clients: Crimson Hexagon Inc.;