Coca-Cola Amatil’s the joint acquisition of a 45% interest in Made Group


Gilbert + Tobin has advised Coca-Cola Amatil (Amatil) on the joint acquisition by Amatil and its major shareholder, US-based The Coca-Cola Company (TCCC), of a 45% equity stake in Made Group, an independent Australian beverage manufacturer known for its leading brands NutrientWater, Cocobella, Rokeby Farms and Impressed.

The transaction has created an innovative ownership structure, which has significant benefits for the parties.

G+T advised Amatil on all aspects of the transaction, including the legal framework of the minority equity stake transaction structure. The innovative ownership structure resulting from the deal means that, while Amatil and TCCC now have two board seats as part of their investment, Amatil and TCCC intend that Made Group will continue to operate independently with the assistance of Amatil and TCCC to expand the Group’s product distribution and increase its market reach.

The transaction is in line with Amatil’s Accelerated Australian Growth Plan previously announced to the market, which aims to increase the company’s innovation and performance in emerging product categories and growth markets, while also exploring acquisitions that fit within its existing product portfolios. The investment fits within Amatil’s goal of transforming into a total beverage company, with a far broader range of products than just its core soft-drink brands.

Coca-Cola Amatil Limited manufactures, distributes and sells carbonated soft drinks along with still and mineral waters, fruit drinks, ready-to-drink coffee and tea and flavored milk drinks. The company, led by Alison Mary Watkins, Martyn Roberts and Debbie Nova, in 2017 recorded AUD$3.782 Billion Revenues.

Corporate Advisory Partner John Williamson-Noble (Picture) led the G+T team, with support from lawyer Chris Morse and Consultant Jill Cooper. Competition + Regulation Partner Paula Gilardoni and lawyer Andrew Low advised on the competition law aspects of the deal.

Involved fees earner: John Williamson-Noble – Gilbert + Tobin; Chris Morse – Gilbert + Tobin; Jill Cooper – Gilbert + Tobin;

Law Firms: Gilbert + Tobin;

Clients: Coca-Cola Amatil Limited;