Bauer Media’s $40 Million Acquisition of Pacific Magazines


Johnson Winter & Slattery (JWS) has advised Bauer Media on its proposed acquisition of Pacific Magazines, which the ACCC announced would not be opposed. Clayton Utz acted for Pacific Magazines, currently owned by Seven West Media.

After carefully assessing the impact of the acquisition, the ACCC decided not to oppose the merger because it was unlikely to substantially lessen competition in relevant markets, despite a notable level of competition between the organisations’ print titles. The ACCC agreed other media, especially online publishers, would increasingly compete with Bauer post-acquisition.

JWS advised Bauer on the competition aspects of this transaction, helping the publisher overcome competition concerns from the ACCC and its preliminary view to block the transaction. Partner Sar Katdare (Picture) led this transaction with support from Special Counsel Andrew Willekes.

Clayton Utz acted for Pacific Magazines, currently owned by Seven West Media.

Involved fees earner: Sar Katdare – Johnson Winter & Slattery; Andrew Willekes – Johnson Winter & Slattery;

Law Firms: Johnson Winter & Slattery;

Clients: Bauer Media Group;

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Author: Michael Patrini