Athletes Unlimited’s Plan to Disrupt Professional Team Sports


O’Melveny & Myers LLP advised Athletes Unlimited and its co-founders Jon Patricof and Jonathan Soros in their plan to reinvent women’s pro sports.

Athletes Unlimited and its co-founders Jon Patricof and Jonathan Soros announced the launch of a series of leagues across different sports with an innovative new model of competition, starting with women’s softball in August 2020.

Athletes Unlimited seeks to upend the traditional ownership model in team sports. Investors in the company will be capped in their financial return so that the athletes will earn more of the profits as the league succeeds, and athletes will participate in company governance and key decision making. Athletes Unlimited will also offer professional development resources to help players expand their career opportunities, as well as engage a number of non-profit partners.

Athletes Unlimited leagues will feature a range of innovations to bring athletes and fans a unique and intense version of the sport. The inaugural six-week softball season will be held entirely at Parkway Bank Sports Complex in Rosemont, Illinois starting August 17 and will feature the world’s best professional softball players.

The O’Melveny team was led by Chuck Baker (picture) and included partner Chris Del Rosso, counsel Eric Geffner, Aaron Cha, and Andrew Banks, as well as associate Timothy Carr.

Involved fees earner: Charles Baker – O’Melveny & Myers LLP; Andrew Banks – O’Melveny & Myers LLP; Timothy Carr – O’Melveny & Myers LLP; Aaron Cha – O’Melveny & Myers LLP; Chris Del Rosso – O’Melveny & Myers LLP; Eric Geffner – O’Melveny & Myers LLP;

Law Firms: O’Melveny & Myers LLP;

Clients: Athletes Unlimited; Jon Patricof ; Jonathan Soros;

Author: Ambrogio Visconti