Astella Journey III fund’s Investment in Dr. Jones

Astella Journey III fund's Investment in Dr. Jones

Derraik & Menezes Advogados advised Astella Journey III and Baptista Luz Advogados advised Dr. Jones on the transaction

Brazil-based company Dr. Jones secured a capital injection led by Astella Journey III fund and followed by IgniteXL.

The deal value is confidential.

Dr. Jones is a company that sells hygiene products and cosmetics for men.

The investment will fund a complete transformation of its business model: from traditional retail branding to a digital-focused ‘direct to consumer’ company.

Derraik & Menezes Advogados advised Astella Journey III with a team including Rodrigo Menezes (Picture), Juliene Piniano and Marcela Rosolen.

Baptista Luz Advogados advised Dr. Jones with a team including Adriana Gomes and Sérgio Meirelles.

Involved fees earner: Sérgio Cury Meirelles – Baptista Luz Advogados; Adriana Gomes – Baptista Luz Advogados; Rodrigo Menezes – Derraik & Menezes; Juliene Piniano – Derraik & Menezes;

Law Firms: Baptista Luz Advogados; Derraik & Menezes;

Clients: Astella Journey III; Dr. Jones;