Anastasia Beverly Hills’ partnership with TPG Capital


Imperial Capital acted as financial advisor to Anastasia Beverly Hills. Goldman Sachs & Co. LLC, RBC Capital Markets, UBS Investment Bank, and Deutsche Bank acted as financial advisors to TPG and are providing financing for the transaction. Kirkland & Ellis served as legal advisor to Anastasia Beverly Hills, and Ropes & Gray served as legal advisor to TPG.

TPG Capital (TPG), the private equity platform of global alternative asset firm TPG, has entered into an agreement to make a strategic minority investment in Anastasia Beverly Hills, a high-growth, prestige beauty company. TPG is partnering with Anastasia Beverly Hills to help enhance its operations and growth, with a focus on e-commerce and international expansion. Terms of the transaction were not disclosed.


Anastasia Beverly Hills was founded in 1997 by Romanian-born entrepreneur Anastasia Soare. Soare came to the United States with a strong entrepreneurial vision and unique approach to beauty. Since launching the brand, Soare has created an entirely new category in cosmetics – eyebrows – centered around her revolutionary brow-shaping technique, the patented Golden Ratio Eyebrow Shaping Method. In addition to brows, Soare and her daughter, Claudia Soare, have expanded its product set into the eyes, face, and lips categories, winning numerous accolades for their breakthrough products, such as the Original Contour Kit. With 17 million Instagram followers, the company uses social media to cultivate a consumer community focused on product education, quality, and artistry.

Across its funds, TPG has significant experience partnering with strong consumer brands across industries to build and scale their businesses. Select investments include Cirque du Soleil, Life Time Fitness, Rodan + Fields, and Viking Cruises.

Ropes & Gray represented TPG Capital with a team including private equity partner Michael Roh (Picture), finance partner Alexander Zeltser, benefits partner Adam Stella, labor & employment partner Megan Bisk, tax partner Adam Greenwood and associates James Davis and Scott Rolnik.

The Kirkland team was led by corporate partner Hamed Meshki and included associates Bianca Levin-Soler, Nathan Rahmanou and Katherine Gause; tax partner Sara Zablotney and associate Lexie Maravich; technology and intellectual property transactions partner Matthew Lovell and associate Andy Dykstra; debt finance partner Brian Ford and associate Andrea Weintraub; executive compensation partners Scott Price and Matthew Shiels and associate Frances Tompson; capital market partners Joshua Korff and Ross Leff; employee benefits partner Matthew Antinossi and associate Emily Morrison; labor and employment partner Edward Holzwanger and associate Christine Lacku; real estate partner Kevin Ehrhart and associate Kate Bryan; environmental transactions partner Paul Tanaka and associate Michael Saretsky; and antitrust partners James Mutchnik and Michael Thorpe and associate Annie Herdman.

Involved fees earner: Michael Roh – Ropes & Gray; James Davis – Ropes & Gray; Alexander Zeltser – Ropes & Gray; Scott Rolnik – Ropes & Gray; Adam Stella – Ropes & Gray; Megan Bisk – Ropes & Gray; Adam Greenwood – Ropes & Gray; Hamed Meshki – Kirkland & Ellis; Bianca Levin-Soler – Kirkland & Ellis; Nathan Rahmanou – Kirkland & Ellis; Katherine Gause – Kirkland & Ellis; Sara Zablotney – Kirkland & Ellis; Lexie Maravich – Kirkland & Ellis; Matthew Lovell – Kirkland & Ellis; Andy Dykstra – Kirkland & Ellis; Brian Ford – Kirkland & Ellis; Andrea Weintraub – Kirkland & Ellis; Scott Price – Kirkland & Ellis; Matthew Shiels – Kirkland & Ellis; Frances Tompson – Kirkland & Ellis; Matthew Antinossi – Kirkland & Ellis; Emily Morrison – Kirkland & Ellis; Edward Holzwanger – Kirkland & Ellis; Christine Lacku – Kirkland & Ellis; Joshua Korff – Kirkland & Ellis; Ross Leff – Kirkland & Ellis; Kevin Ehrhart – Kirkland & Ellis; Kate Bryan – Kirkland & Ellis; Paul Tanaka – Kirkland & Ellis; Michael Saretsky – Kirkland & Ellis; James Mutchnik – Kirkland & Ellis; Michael Thorpe – Kirkland & Ellis; Annie Herdman – Kirkland & Ellis;

Law Firms: Ropes & Gray; Kirkland & Ellis;

Clients: TPG Capital; Anastasia Beverly Hills, Inc. ;