Amplify’s Investment In Michael Cassel Group


Herbert Smith Freehills advised Michael Cassel Group on a strategic investment in its business by Amplify.

Amplify was formed in 2019 by leading global technology investment firm Silver Lake and minority investor Mercury Capital, and also holds TEG, a global, integrated live entertainment, ticketing and technology company.

With the investment, Michael Cassel Group intends to pursue significant expansion within the theatrical live entertainment industry. The transaction is subject to regulatory approval.

The Herbert Smith Freehills team was led by partner and Head of Venture Capital Peter Dunne (Picture), consultant Elizabeth Henderson, and solicitors Lisa Alderson and Alexandra Thams.

Involved fees earner: Lisa Alderson – Herbert Smith Freehills; Peter Dunne – Herbert Smith Freehills; Alexandra Thams – Herbert Smith Freehills;

Law Firms: Herbert Smith Freehills;

Clients: Michael Cassel Group;

Author: Michael Patrini