AEON Co. Ltd.’s Investment In Signa Sports United


Gleiss Lutz advised AEON on further investment in Signa Sports United.

Japanese AEON Co. Ltd., one of Asia’s leading retailers, has invested again in Signa Sports United, one of Europe’s leading e-commerce platforms for outdoor and sporting equipment. AEON already acquired a 7.5% stake in Signa Sports in December 2018. With this new investment, AEON is further expanding its strategic activities in the promising Asian growth market for the online retail of sporting goods and equipment.

AEON’s retail network comprises around 300 subsidiaries, from convenience stores and supermarkets to shopping malls and specialist retailers. AEON is the largest developer and operator of shopping malls in Japan.

As the leading e-commerce platform in the categories bike, tennis, outdoor, team sports and athleisure, Signa Sports United currently operates around 80 webshops in 17 countries. With more than 2.5 million active customers and over 200 million website visitors per year, the company is the leader in continental Europe.

AEON was advised on the transaction by Dr. Michael Burian (Picture) and Dr. Stephan Aubel (both lead, both corporate/M&A, Frankfurt) and Kenta Nishioka (corporate/M&A, Stuttgart).

Involved fees earner: Stephan Aubel – Gleiss Lutz; Michael Burian – Gleiss Lutz; Kenta Nishioka – Gleiss Lutz;

Law Firms: Gleiss Lutz;

Clients: Aeon Co Ltd;