Ad Practitioners’s Acquisition Of Money Brand


Cooley LLP advised Meredith Corporation on the operation.

Cooley advised Meredith Corporation on the strategic deal. The divestitures allow Meredith to focus on its core media assets.

Ad Practitioners LLC will acquire the Money.com website, which employs 14 staffers. They will remain Meredith employees until the end of January 2020, at the latest, through the terms of an employee lease agreement. Terms of the deal were not disclosed.

The Cooley team was led by Kevin Mills (Picture) and Aaron Binstoclk.

Involved fees earner: Aaron Binstock – Cooley LLP; Kevin Mills – Cooley LLP;

Law Firms: Cooley LLP;

Clients: Meredith Corporation;