Acceleration Community of Companies’ Acquisition of MKG, Pink Sparrow, and Maneesh K. Goyal


Lowenstein Sandler represented MKG, Pink Sparrow, and Maneesh K. Goyal, the founder and chairman of both companies, in the transaction.

The acquisition of MKG and Pink Sparrow will build out ACC’s community of companies through the addition of two creative organizations that excel at their craft, partner with top-caliber clients, and feature highly talented teams.

ACC, founded in 2018, is composed of acquired marketing, media, and communications agencies and complemented by an advisory service.

MKG, with offices in New York and Los Angeles and founded by Goyal in 2003, is an award-winning national creative agency, and its clients include some of the world’s most respected and recognized brands.

Pink Sparrow, launched by Goyal in 2013, is a leading national design and fabrication shop specializing in experiential environments, and operates from both Brooklyn and Los Angeles and works with leading brands in the fashion, retail, music, and event industries.

The Lowenstein deal team included Steven E. Siesser (Picture), Traci M. Tomaselli, Lesley P. Adamo, Nicole Stefanelli, Madeline Roe, Sophia Mokotoff, and Megan Monson.

Involved fees earner: Lesley Adamo – Lowenstein Sandler LLP; Sophia Mokotoff – Lowenstein Sandler LLP; Megan Monson – Lowenstein Sandler LLP; Madeline Roe – Lowenstein Sandler LLP; Steven Siesser – Lowenstein Sandler LLP; Nicole Stefanelli – Lowenstein Sandler LLP; Traci Tomaselli – Lowenstein Sandler LLP;

Law Firms: Lowenstein Sandler LLP;

Clients: Maneesh K. Goyal; MKG; Pink Sparrow;