1-800 Contacts’ Acquisition Of 6Over6


EBN&CO, Benjamini & Co and Fried Frank advised 1-800 Contacts in the deal.

The Israeli Startup 6Over6 was sold to the US company 1-800 Contacts, a market leader in the field of online optometry solutions.

6Over6 has developed GlassesOn, an app that enables to measure optical parameters via a smartphone.

The EBN&CO team was composed by Head of the M&A Department Doni Toledano (Picture), Partners Jonathan Achiron, Nitzan Aberbach and Yael Benyayer, Associates Dafna Albeck, Nisreen Mansour, Lior Etgar, Guy Mokady and Naomi Govrin and the Interns Stav Pinto and Dafna Naamany.

The Benjamini & Co team was composed by Advocates Yair Benjamini, Amir Cooper and Liz Krishmarov.

The Fried Frank team was led by corporate partners Erica Jaffe and Steven J. Steinman and included corporate partners Michael T. Gershberg and J. Christian Nahr, litigation partner Joshua D. Roth, tax partner Eli Weiss, corporate special counsel Adam J. Ross, executive compensation & ERISA special counsel Joshua S. Gelfand, intellectual property and technology special counsel Jason L. Greenberg, corporate associates Moshe A. Cohen and Justin A. Schenck, intellectual property and technology associate Kimberly L. Barr, litigation associate Adam Y. Yefet, and tax associate Tzvi Weisz.

Involved fees earner: Yair Benjamini – Benjamini & Co; Amir Cooper – Benjamini & Co; Elizabeth Krishmarov – Benjamini & Co; Nitzan Aberbach – Erdinast, Ben Nathan, Toledano & Co.; Jonathan Achiron – Erdinast, Ben Nathan, Toledano & Co.; Dafna Albeck – Erdinast, Ben Nathan, Toledano & Co.; Yael Benyayer – Erdinast, Ben Nathan, Toledano & Co.; Lior Etgar – Erdinast, Ben Nathan, Toledano & Co.; Naomi Govrin Shwarts – Erdinast, Ben Nathan, Toledano & Co.; Nisreen Mansour – Erdinast, Ben Nathan, Toledano & Co.; Guy Mokady – Erdinast, Ben Nathan, Toledano & Co.; Dafna Naamany – Erdinast, Ben Nathan, Toledano & Co.; Stav Pinto – Erdinast, Ben Nathan, Toledano & Co.; Doni Toledano – Erdinast, Ben Nathan, Toledano & Co.; Kimberly Barr – Fried Frank Harris Shriver & Jacobson; Moshe Cohen – Fried Frank Harris Shriver & Jacobson; Joshua Gelfand – Fried Frank Harris Shriver & Jacobson; Michael Gershberg – Fried Frank Harris Shriver & Jacobson; Jason Greenberg – Fried Frank Harris Shriver & Jacobson; Erica Jaffe – Fried Frank Harris Shriver & Jacobson; Christian Nahr – Fried Frank Harris Shriver & Jacobson; Adam Ross – Fried Frank Harris Shriver & Jacobson; Joshua Roth – Fried Frank Harris Shriver & Jacobson; Justin Schenck – Fried Frank Harris Shriver & Jacobson; Steven Steinman – Fried Frank Harris Shriver & Jacobson; Eli Weiss – Fried Frank Harris Shriver & Jacobson; Tzvi Weisz – Fried Frank Harris Shriver & Jacobson; Adam Yefet – Fried Frank Harris Shriver & Jacobson;

Law Firms: Benjamini & Co; Erdinast, Ben Nathan, Toledano & Co.; Fried Frank Harris Shriver & Jacobson;

Clients: 1-800 CONTACTS;

Author: Michael Patrini.